295: Back-of-House Brilliance: Scaling an Event Services Powerhouse with Lisa Gregory
Today, we are delighted to welcome Lisa Gregory, the founder and CEO of Gregory Event Services. As a dynamic entrepreneur with an impressive career, Lisa understands the highs and challenges of running a business, from sleepless nights to navigating the unexpected with determination and grace. She joins us today to share her journey, insights, and lessons learned along the way. Lisa’s Journey Fueled by a passion for purposeful leadership and continuous growth, Lisa built her career in the events and marketing industry. Her company initially focused on events and marketing, but is rapidly evolving into an AI-driven business. Guided by a commitment to innovation, culture, and purposeful service, Lisa has grown her global team across the U.S., Europe, and Asia. She balances strategic vision with a hands-on approach, emphasizing culture fit, skill alignment, and sustainable growth. She also founded the Event Professionals..









