Discover how we can help you grow your meetings and events business

Discover strategies to attract more clients, boost sales, and maximize profits in an ever-evolving industry landscape.

To build a successful event business, you must be an artist who can play several instruments and smile at the camera all at the same time.

The Event Business Formula™ is designed to help you clearly address three major success arenas:

People

Develop the Right Team to Support Your Vision, Creating a Company Culture That Aligns with Your Values and Fuels Growth.

Strategy

Craft a Comprehensive Business Strategy That Guides Every Decision, Ensuring Long-term Success and Stability.

SALES

Increase your Sales, Develop your Playbook, Establish your Dashboard, and Drive Profitability

About Eric Rozenberg

With over 736 events planned across 50 countries, Eric Rozenberg is a seasoned expert in the events industry. He has helped countless event business owners scale, streamline operations, and reclaim their time. Featured in leading publications, Eric blends decades of hands-on experience with a genuine passion for empowering others to succeed. Renowned as a top strategist and visionary, he transforms businesses through his strategic mindset and actionable insights. Eric’s deep industry knowledge and innovative thinking enable him to tackle even the most complex challenges, making him the go-to expert for those ready to level up their business, create lasting impact, and achieve success on a global scale.

Discover how we can help you grow your meetings and events business

Through a combination of online training programs, private coaching, and in-person masterminds, we help entrepreneurs in the meetings and events industry grow and scale their business.

Max Byrd

Owner, Global Advisory Council

“I would highly recommend this program—not just for business owners but for entire teams.”

Leanne Calderwood

CMP, LinkedIn and Personal Branding Trainer

“If you’re looking for a coach who truly understands the meetings and events industry while also bringing deep business insights, Eric is the one. His experience, respect in the field, and comprehensive approach make him the ideal partner to help you grow your business.”

Laura Raquel Caputo

Owner, La Roca Consulting LLC

"There’s nobody else doing what Eric is doing with this program in the events industry. It’s an investment in yourself and your business that no one else offers."

David Dubois

Dir. Strategy & Development, MatchPoint

“Eric’s program was transformational. Over 12 weeks, I learned how to focus, prioritize, and create a vision for my business. The camaraderie and honesty within the group, paired with Eric’s empathetic coaching, made the experience invaluable.”

Jill Garcia

President/Owner, The Hutton Group

“Before working with Eric, I was very disorganized and constantly worried about where I was on a project. He gave me the tools and direction I needed to move forward and truly transform my approach to managing my business.”

Heather Hansen O’Neill

President, From Fear to Fire

“Eric’s program pushed me out of my comfort zone, helping me approach my business in new ways and take actions that I wouldn’t have otherwise. His ideas were fresh and impactful, setting me up to take my business to the next level.”

Tim Luepke

CTS, CMP, CMM, DES, Director, MPI Academy

“Eric’s facilitation is masterful. He combines his deep industry knowledge and experience in building and scaling businesses to push you out of your comfort zone. His boldness and tenacity ensure you stay focused and accountable, helping you take your business to the next level.”

Brian Melton

CMP, SVP, Conference Direct

“The results of working with Eric have been game-changing. I’ve become much better at delegating and more strategic in how I manage my time and team. I’m not just working harder—I’m working smarter, with a clear focus on what aligns with my goals.”

Michael Owen

Managing Partner, EventGenuity

“It’s not just motivational; it’s practical, actionable, and rooted in real-world experience.”

Anca Platon Trifan

CMP, WMEP, Owner, Tree-Fan Events

“Eric has an amazing ability to take complex business concepts and make them easy to understand, especially for those in the event industry.”

Listen to our latest episodes

Podcast:

258: Mastering Your Mindset: Overcoming Imposter Syndrome and Riding the Entrepreneurial Roller Coaster

Podcast:

257: Values in Business: Will You Stand or Compromise with Eric Rozenberg

Podcast:

256: Own Your Success: How to Stay Accountable and Get Results with Eric Rozenberg

Podcast:

255: 2025 Business Deals: What Buyers and Sellers Need to Know with Ami Kassar

Podcast:

254: For L.A. with Love: Reflections on Resilience with Eric Rozenberg

Podcast:

253: Leveraging Partnerships: ELX CEO Nicola Kastner on How Small Businesses Can Attract Big Clients

Position Yourself as a Strategic Partner

Use these questions to differentiate yourself and to help your clients.

Hacking Growth In Your Event Business

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