Event Business Formula innovation lab

Grow your events business with impactful strategy and accountability

Supercharge Your Road To Success

If you’re a business owner striving to grow your small- to medium-sized business, you don’t have to do it alone.
The Event Business Formula Innovation Lab program led by Eric Rozenberg provides:

Providing support and solutions to achieve your goals

Vision & Strategy

Define your business goals and craft a structured plan to achieve them.

Sales Acceleration

Refine your sales pipeline, improve your processes, and enhance your pitch.

Execution Plan

Establish clear roles, responsibilities, and timelines to ensure seamless implementation.

Dream Team & Culture

Build a team culture that drives results and supports your vision.

Critical Numbers

Monitor essential metrics to guide your growth and decision-making.

Accountability

Stay on track with consistent support and progress reviews.

About Eric Rozenberg

Eric Rozenberg, CMM, CMP, HOEM, FONSAT, President & CEO of Event Business Formula, is an entrepreneur, podcaster and author. He has helped thousands of entrepreneurs grow and manage their event business better. With expertise spanning over 50 countries and various industries, Eric provides actionable strategies tailored to your business needs. Partner with Eric to gain both the clarity and tools needed for sustainable growth. He is the host of The Business of Meetings podcast and a former Chair of MPI International Board.

Max Byrd

Owner, Global Advisory Council

“I would highly recommend this program—not just for business owners but for entire teams.”

Leanne Calderwood

CMP, LinkedIn and Personal Branding Trainer

“If you’re looking for a coach who truly understands the meetings and events industry while also bringing deep business insights, Eric is the one. His experience, respect in the field, and comprehensive approach make him the ideal partner to help you grow your business.”

Laura Raquel Caputo

Owner, La Roca Consulting LLC

"There’s nobody else doing what Eric is doing with this program in the events industry. It’s an investment in yourself and your business that no one else offers."

David Dubois

Dir. Strategy & Development, MatchPoint

“Eric’s program was transformational. Over 12 weeks, I learned how to focus, prioritize, and create a vision for my business. The camaraderie and honesty within the group, paired with Eric’s empathetic coaching, made the experience invaluable.”

Jill Garcia

President/Owner, The Hutton Group

“Before working with Eric, I was very disorganized and constantly worried about where I was on a project. He gave me the tools and direction I needed to move forward and truly transform my approach to managing my business.”

Heather Hansen O’Neill

President, From Fear to Fire

“Eric’s program pushed me out of my comfort zone, helping me approach my business in new ways and take actions that I wouldn’t have otherwise. His ideas were fresh and impactful, setting me up to take my business to the next level.”

Tim Luepke

CTS, CMP, CMM, DES, Director, MPI Academy

“Eric’s facilitation is masterful. He combines his deep industry knowledge and experience in building and scaling businesses to push you out of your comfort zone. His boldness and tenacity ensure you stay focused and accountable, helping you take your business to the next level.”

Brian Melton

CMP, SVP, Conference Direct

“The results of working with Eric have been game-changing. I’ve become much better at delegating and more strategic in how I manage my time and team. I’m not just working harder—I’m working smarter, with a clear focus on what aligns with my goals.”

Michael Owen

Managing Partner, EventGenuity

“It’s not just motivational; it’s practical, actionable, and rooted in real-world experience.”

Anca Platon Trifan

CMP, WMEP, Owner, Tree-Fan Events

“Eric has an amazing ability to take complex business concepts and make them easy to understand, especially for those in the event industry.”

Ready to transform your business?

Join the Event Business Formula Innovation Lab and take the first step toward impactful growth.

Hacking Growth In Your Event Business

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