You Didn’t Start Your Event Business to Work 24/7. Let’s Fix That.

Empowering event business owners with the skills, mindset, and tools to revolutionize their success.

You’re Not Alone — We’ve All Been There

Friendly, relatable, and comforting. Creates an emotional connection.

Frustrations

Aspirations

Build, scale, and thrive: Your blueprint for event business growth

Eric Rozenberg brings decades of experience in the event industry, coaching business owners to build sustainable, growth-focused companies. His approach tackles the industry’s most pressing challenges, providing clarity, strategic growth, and effective delegation. Whether you’re defining your vision, streamlining operations, or boosting sales, Event Business Formula offers the roadmap for lasting success. At Event Business Formula, Eric’s expertise is blended with a holistic program tailored to meet your unique needs. With a focus on three core areas to set you on the path to success:

People

Develop the right team to support your vision, creating a company culture that aligns with your values and fuels growth.

Strategy

Craft a comprehensive business strategy that guides every decision, ensuring long-term success and stability.

SALES

Increase your Sales, Develop your Playbook, Establish your Dashboard, and Drive Profitability

The Gameplan: Event Business Growth Architecture™

Our comprehensive program guides you through a structured journey across three pillars. Each pillar features focused sessions and integration steps to ensure you not only learn but also apply these strategies for lasting success.

Pillar 1: Foundations

Set clear goals, identify gaps, and reclaim your time.

01

Pillar 2: Customers

Build systems, develop your team, and automate processes.

02

Pillar 3: Growth

Expand profit, delegate with confidence, and lead with vision.

03

What You Get

12 weekly strategy sessions to walk through the full framework

Bi-weekly group coaching for continued progress

A personalized roadmap aligned to your growth targets

Access to a private community of driven event professionals

Business tools, templates, and plug-and-play systems

Progress tracking and monthly accountability reviews

Trusted by industry leaders

With decades of global experience, Eric Rozenberg has partnered with some of the industry’s most respected names, delivering strategic insights and tailored solutions that drive real results.

About Eric Rozenberg

With over 736 events planned across 50 countries, Eric Rozenberg is a seasoned expert in the events industry. He has helped countless event business owners scale, streamline operations, and reclaim their time. Featured in leading publications, Eric blends decades of hands-on experience with a genuine passion for empowering others to succeed. Renowned as a top strategist and visionary, he transforms businesses through his strategic mindset and actionable insights. Eric’s deep industry knowledge and innovative thinking enable him to tackle even the most complex challenges, making him the go-to expert for those ready to level up their business, create lasting impact, and achieve success on a global scale.

What Industry leaders say about Event Business Formula Innovation Lab

Strategic, inspiring, and results-driven – hear how Eric transforms businesses and empowers professionals.

Max Byrd

Owner, Global Advisory Council

“I would highly recommend this program—not just for business owners but for entire teams.”

Leanne Calderwood

CMP, LinkedIn and Personal Branding Trainer

“If you’re looking for a coach who truly understands the meetings and events industry while also bringing deep business insights, Eric is the one. His experience, respect in the field, and comprehensive approach make him the ideal partner to help you grow your business.”

Laura Raquel Caputo

Owner, La Roca Consulting LLC

"There’s nobody else doing what Eric is doing with this program in the events industry. It’s an investment in yourself and your business that no one else offers."

David Dubois

Dir. Strategy & Development, MatchPoint

“Eric’s program was transformational. Over 12 weeks, I learned how to focus, prioritize, and create a vision for my business. The camaraderie and honesty within the group, paired with Eric’s empathetic coaching, made the experience invaluable.”

Jill Garcia

President/Owner, The Hutton Group

“Before working with Eric, I was very disorganized and constantly worried about where I was on a project. He gave me the tools and direction I needed to move forward and truly transform my approach to managing my business.”

Heather Hansen O’Neill

President, From Fear to Fire

“Eric’s program pushed me out of my comfort zone, helping me approach my business in new ways and take actions that I wouldn’t have otherwise. His ideas were fresh and impactful, setting me up to take my business to the next level.”

Tim Luepke

CTS, CMP, CMM, DES, Director, MPI Academy

“Eric’s facilitation is masterful. He combines his deep industry knowledge and experience in building and scaling businesses to push you out of your comfort zone. His boldness and tenacity ensure you stay focused and accountable, helping you take your business to the next level.”

Brian Melton

CMP, SVP, Conference Direct

“The results of working with Eric have been game-changing. I’ve become much better at delegating and more strategic in how I manage my time and team. I’m not just working harder—I’m working smarter, with a clear focus on what aligns with my goals.”

Michael Owen

Managing Partner, EventGenuity

“It’s not just motivational; it’s practical, actionable, and rooted in real-world experience.”

Anca Platon Trifan

CMP, WMEP, Owner, Tree-Fan Events

“Eric has an amazing ability to take complex business concepts and make them easy to understand, especially for those in the event industry.”

Try the program for 90 days. If it’s not the right fit, you’ll get a full refund—no questions asked.

Spots are limited. This isn’t for everyone—only for those serious about leveling up.